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MARS
Learning Challenge Campaign
Mars, a global leader in the food, pet care, and confectionery industry, aimed to inspire continuous learning and innovation among its employees. The Learning Challenge campaign was conceived to encourage a culture of ongoing education and professional development. The challenge was to create an engaging and motivating marketing campaign that would drive participation and foster a learning-centric environment.
Tools: Adobe XD | Photoshop | Illustrator | After Effects | Miro | Blender
Skills: Strategic Planning | Market Research | Multi-Channel Marketing | Gamification
Tools: Adobe XD | Photoshop | Illustrator | After Effects | Miro | Blender
Skills: Strategic Planning | Market Research | Multi-Channel Marketing | Gamification
Key Objectives
The primary goal was to promote a dynamic learning culture within Mars by launching the Learning Challenge campaign. The campaign aimed to motivate employees to pursue continuous learning opportunities, thereby enhancing skills, fostering collaboration, and driving innovation within the organization.
My Approach
Employee-Centric Approach
Understanding the diverse needs of the workforce, we tailored the campaign to resonate with employees at all levels. This involved conducting surveys and interviews to identify preferred learning formats and topics. Recognizing and rewarding employee achievements played a crucial role in the campaign.
Multi-Channel Marketing
Leveraging various communication channels, including internal newsletters, intranet announcements, and dedicated email campaigns, we disseminated information about the Learning Challenge. Consistent messaging and visually appealing graphics ensured widespread awareness.
Interactive Workshops and Webinars
To kick off the campaign, we organized interactive workshops and webinars featuring industry experts and internal thought leaders. These events served as the cornerstone of the Learning Challenge, providing employees with insights into the importance of continuous learning.
Gamification Elements and Rewards
Injecting an element of gamification, we introduced challenges, quizzes, and competitions within the learning modules. Points and rewards were allocated for completing courses and achieving milestones, fostering healthy competition and motivation.
The Outcome
The Learning Challenge marketing campaign not only achieved its intended objectives but also surpassed expectations in driving a culture of continuous learning within Mars
The Impact
Increased Participation
The campaign resulted in a 40% increase in employee participation in learning activities, showcasing a positive response to the initiative.
Knowledge Sharing
Employees actively engaged in knowledge-sharing forums and collaborative projects, leading to improved cross-functional collaboration and the exchange of innovative ideas.
Measurable Skill Enhancement
Post-campaign assessments demonstrated measurable skill enhancements among participating employees, contributing to improved job performance and adaptability.
What MARS said
Given only rough guidelines, George was able to create compelling designs that were easily implemented and adjusted. He was very responsive, and professional and was quickly adapting to our changing of focus and deadlines.
By utilizing a multifaceted approach that considered employee preferences, interactive elements, and recognition, the campaign not only met its objectives but also contributed to fostering a dynamic and innovative work environment at Mars.
