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Brightwave Group
Digital Publishing
Brightwave Group is a leading agency for the next generation's digital products and services. During the re-brand process, Brightwave wanted to give a hint of the strategy that the brand has followed to enable growth and maturity. This booklet was serving that purpose just right.
The Challenge
This booklet would be shared freely among all visitors to the Learning Technologies event in London, UK. Therefore, I had to take into consideration multiple factors before submitting the work, such as the logistics, the size, and format, and lastly, to keep the cost down.
To begin with, I conducted user research and generated the style guides for this piece of work, including the "tone of voice", imagery and typography. In addition, I created the templates and grids in Adobe InDesign to facilitate the design and layout processes. Finally, I drafted and presented the research data within the team to give everyone an insight into who, what, and why and of the decision-making.
I also supervised printing processes, ran QA sessions, created the final-to-print documents, and conducted proof-of-print to ensure the colour and finish quality with external printers.
