My Manifesto
Preserve the inner student
Study visual trends and technological changes, and follow your industry leaders to keep up with new developments. Read relevant articles regularly and build yourself a pool of great inspiration.
Do your research
First understand your clients business model then understand its users. What are the pain points users have and how can you solve them, while pushing company’s business goals.
Learn from the best
Benchmarking is a must for every product or project as it helps finding best practices and getting inspired. But don't just copy your heroes. Find your own way and tell your own story!
Keep it simple
Simplicity is a hard work, but it pays off. Keep it as simple and intuitive as possible and find unique, unexpected solutions for your problems. The best interface is one you don´t notice.
Don´t trust just yourself
Prototyping and user-testing is important to proof your designs and test them under almost real conditions. Listen to people. Don´t stick to features you like, if they don't get them.
Think holistically
Design sustainable and keep the brand in mind. Work with design systems, layout grids and pattern libraries to guarantee consistency and an easy design handoff to development teams.
I believe that design can be a decisive factor in human development
Some of the clients I have collaborated with
