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Climate-KIC & The Journey
Branding Strategy and Creative
The Journey program is part of the EIT Climate-KIC organization which runs across Europe with more than 1500 participants and associates collaborating across multiple platforms. After 10 successful years running under the leadership of EIT Climate-KIC, The Journey became a self-sufficient organization. Below I will show you the visualization of the branding guidelines.
Tools: Photoshop, Illustrator, InDesign, After Effects, Lightroom, Webflow
The Brief
As a result, I got commissioned to work on the strategic establishment of the programs' values and objectives followed by the organization's branding creative. I worked closely with the program's leaders to design the vision, values, and positioning that would shape the perceptions of the brand’s audience so that ultimately they can influence them.
The Processes
To make the task a bit easier, we’ve broken the brand development strategy into smaller steps such as:
• Consider the overall business strategy
• Identify the target clients
• Research the target client group
• Develop the brand positioning
• Develop the logo and tagline
• Develop the content marketing strategy
• Develop the website
• Implement, track and adjust
Good branding is arguably the most important thing when it comes to ensuring the success of your business.
