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Carl Larsson Gården Sundborn
App UI and UX
Carl Larsson, one of Sweden’s most celebrated 19th-century painters, is immortalized through a garden museum in Sundborn, Sweden, which also honors the life of his wife, Karin. In 2023, Alten's development interns were tasked with designing an app for Carl Larsson Gården. My team was responsible for delivering an interactive prototype that embodied the museum's spirit while meeting key user needs, including the ability to purchase products, tickets, and event passes.
Role: Art Director | UX Designer
Tools: Figma | Photoshop | Illustrator | After Effects | Zeplin | Whimsical
Design process: Research & UX Design | Prototyping & Testing | UI Design
Tools: Figma | Photoshop | Illustrator | After Effects | Zeplin | Whimsical
Design process: Research & UX Design | Prototyping & Testing | UI Design
The brief
The museum needed a modern and user-friendly app to extend its offerings to a digital audience. The main goal was to create a seamless and engaging experience for visitors and art lovers, whether they were planning a visit or looking to purchase products related to Carl Larsson’s legacy. The challenge was to ensure the app adhered to the design aesthetics of the museum's existing website while improving user experience and adding key functionality.
Problem Definition
The museum needed a modern and user-friendly app to extend its offerings to a digital audience. The main goal was to create a seamless and engaging experience for visitors and art lovers, whether they were planning a visit or looking to purchase products related to Carl Larsson’s legacy. The challenge was to ensure the app adhered to the design aesthetics of the museum's existing website while improving user experience and adding key functionality.
Key Challenges
Maintaining Design Consistency: The museum's website had a well-established aesthetic, including specific typography, color palette, and architectural elements. Ensuring that these design elements translated effectively to the app without sacrificing usability was a priority.
Optimizing the Webstore: Creating an intuitive and secure e-commerce experience was critical. The challenge was to make the shopping and checkout process smooth, ensuring users could easily find and purchase products, tickets, and event passes.
Balancing Content and Usability: The app needed to provide enough museum-related content to educate and engage users, but without overwhelming them.
Methodology
To address these challenges, research was conducted through stakeholder interviews and competitor analysis, which helped define best practices and user expectations. User personas were developed to guide design decisions, ensuring the app catered to art enthusiasts, tourists, and locals alike. The design approach focused on maintaining visual consistency with the museum’s branding by aligning the app’s typography, color palette, and design elements with the existing website. Prototyping began with low-fidelity wireframes, mapping out the user journey and navigation.
High-fidelity prototypes followed, focusing on creating a seamless interactive experience, particularly for the e-commerce and ticket purchasing flows. User testing was conducted to gather feedback, refine the interface, and optimize navigation. The webstore’s design centered on simplifying the product pages and checkout process, ensuring users could easily add items to their cart, purchase tickets, and complete transactions.
The Impact
The final app delivered a cohesive digital extension of the Carl Larsson Gården Museum, providing a seamless shopping experience and easy access to ticket purchases. Users found the app intuitive, with clear navigation and an engaging design that stayed true to the museum’s aesthetic. The e-commerce functionality allowed users to effortlessly purchase products, tickets, and event passes, which improved user engagement and enhanced the museum’s accessibility. This project reinforced the importance of maintaining design consistency while focusing on user needs, ensuring both an attractive and functional digital experience for art lovers and visitors.
